Since 2009 we have been interviewing CMOs, CIOs, and CMO influencers (i.e, authors or academics who we believe CMOs should listen to) for our CMO 2.0 podcast. We have interviewed close to 100 people so far, many of whom come from well known companies like Dell, HP, MasterCard, FedEx, Liberty Mutual, jetBlue, Virgin America, SAP, Lego, Tata Communications, Macy’s, just to name a few.
Many of those interviews made it in our first book, the award-winning, The Hyper-Social Organization. Many others were featured in some of the research we did with partners and clients (e.g., the DNA of a Growth CMO), and many of them will hopefully make it into our next book, tentatively called Culture Trumps Strategy.
Unfortunately, our original site got hacked last summer. The hackers did not just delete the site’s content, they got to where our backups were and deleted those as well. We are slowly rebuilding this site and appreciate your patience as we are doing so.